704 Shop x Charlotte-Mecklenburg Animal Care & Control Marketing Campaign
The 704 Shop x Animal Care & Control campaign was a strategic collaboration aimed at increasing community engagement and raising awareness about adoptable animals while promoting merchandise designed to support our shelter’s mission.
Objectives
Raise Awareness: Highlight the shelter’s efforts and connect with the local Charlotte community.
Drive Merchandise Sales: Showcase exclusive designs created in partnership with 704 Shop, with proceeds benefiting the shelter.
Increase Adoptions: Promote adoptable animals through creative, high-visibility campaigns.
Collaborative Merchandise Promotion: Created content that tied the merchandise to the shelter’s mission, encouraging purchases to support animal welfare.
Social Media Strategy: Developed a cohesive campaign with teaser posts, launch announcements, and behind-the-scenes content. Utilized hashtags such as #AdoptCLT, #704ShopxACC, and #AnimalsCLT for visibility.
Adoptable Pet Features: Integrated adoptable animals into the campaign with themed photo shoots showcasing them alongside 704 Shop merchandise. Included engaging captions to encourage adoptions and purchases.
Event Promotion: Promoted in-person events featuring the collaboration, such as the 704 Shop: Season of Second hances Adoption Event, Designed flyers and digital invites for distribution.
